Improve your image with Professional Stationery

Stationery is one of the most visible aspects of any business. The category of stationery includes letterhead, matching envelopes, note cards, and business cards. Remember, your stationery will be seen and kept by your customers. It will definitely influence the way they see your business.

The stationery you use says a lot about your business - it's an important part of building and projecting your company’s image. High-quality stationery that displays an attention to detail will reflect well on your business. Cheap-looking stationery with no real design values will detract from your image and may even lose you customers.

Make sure that the business image you present is consistent. The various different items, such as letterhead, envelopes and business cards should match each other, and your stationery should also match your outdoor signage and your marketing material.

You should think about the following factors when designing your stationery - each will make an impression on your customers and other contacts:

• typeface logo and overall letterhead design
• ink colors
• the text to be included - such as address, phone number, your business slogan, etc.
• paper stock - heavier paper is more expensive but projects a high-quality image

Don’t cut corners on logo design or stationery design. Unless you are a graphic designer, don’t try to do the logo yourself. Hire a professional designer to do it right. Homemade designs result in lost sales. It’s that simple

Business stationery covers every aspect of your printed communications - with customers, suppliers and even between different people in your business.

The types of stationery most businesses are likely to require include:

1. Letterhead – This is typically 8.5 x 11, and printed with laser-safe ink for use in laser printers. Be sure to include all your address and contact information.


2. Envelopes – Use the same paper and design as your letterhead. Full color envelope printing.


3. Business Cards – This is a necessity. Be generous in giving out your business cards, and make sure you think carefully about how you want your clients to contact you before including information on your business cards.